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How to Reduce Shopping Cart Abandonment

May 11, 2023

E-commerce businesses face various challenges, and one of the most significant problems is shopping cart abandonment. According to a study by Baymard Institute, a whopping 69.82% of online shopping carts are abandoned, which leads to lost sales. Fortunately, optimizing the checkout page can help reduce shopping cart abandonment and improve conversion rates.

To help you improve your store’s conversion rate, here are some optimization tips that can help reduce shopping cart abandonment:


Simplify Your Checkout Page

Your checkout page should be simple and easy to navigate. The standard checkout page contains about 20 form fields, which can be daunting for customers. By removing unnecessary fields, you can improve the customer experience and reduce shopping cart abandonment. You can figure out which fields can beĀ  hidden or removed to improve your chances of conversions.


Automate The Process

Filling out personal details can be a tedious process for shoppers, which can lead to abandonment. By implementing the Google Autocomplete Address form, you can streamline the checkout process and provide a list of possible address suggestions. You can get started by visiting the Google Maps platform to get your API key, paste it under the Address Autocomplete option, and then enable it. Leverage Exit Intent Popups Exit-intent popups are an effective strategy to prevent shoppers from leaving your checkout page. If a shopper is about to close their browser tab or leave your site before completing a purchase, an exit-intent popup will appear and offer them special discounts, coupon codes, or other interesting offers.


Showcase Trust Markers

To establish credibility and make your brand more trustworthy, display customer reviews and testimonials on your checkout page. If customers see that other people have purchased your products and are satisfied with their quality, they will be encouraged to complete their purchase. Displaying trust badges on your checkout page can also boost your credibility.


Offer Multiple Payment Options

Providing multiple payment options is an effective strategy that can help customers complete the purchase process. Today’s consumers want more payment options than just credit cards when they shop online. To increase your conversions and sales, offer your customers advanced payment gateways.


Make The Most Out Of An Order Bump

An order bump is a product suggestion that you can place on a checkout page that enhances the customer experience. Depending on the items in a customer’s cart, it could be an add-on to a product they are about to purchase. This is a great idea to increase your average order value.


Offer Guest Checkout

Instead of asking users to set up an account and fill out a sign-up form, offer them the option to checkout as a guest. Allow shoppers to create an account with their Facebook, Twitter, Google, and other social accounts, speeding up the checkout process.

By optimizing your checkout page, you can reduce your shopping cart abandonment rate and offer your customers a great shopping experience. Providing multiple payment options and offering a frictionless checkout process can boost the sales of your store. Say goodbye to shopping cart abandonment and hello to increased conversion rates!

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